Career Opportunities of Marketing and Sales in Orissa

Introduction and Importance of Marketing/Sales

Sales and Marketing always keeps importance in any industry. It is Sales and marketing which bridges the gap between Producer and Consumer. We can't even think of growth of an Industry without successful Marketing or Sales of its products. So, whether it is manufacturing or service industry, Sales and marketing is mandatory.

The variety of products is increasing along with the industries. Whether it is Consumer Goods or Financial products like shares, debentures, bonds etc. or Insurance products, all are increasing tremendously. But the important issue is to popularize the product among the consumers. The products need to reach to the needy public. Marketing and Sales can only complete this job.

Opportunities of Marketing and Sales in Orissa

As India is looking for growth in industrialization, how Odisha will leg behind. Odisha Govt. is also inviting various big Industrial Houses to establish their Industry and Invest in Odisha. Natural Resources present in Odisha is always an attraction for industrial giants to invest in Odisha. Hence, one can see more and more industries in near future in Odisha.

Insurance sector is growing at a greater speed in Odisha. Most of the rural area of Odisha is yet to be insured. Apart of Insurance sector, Micro Finance and Mutual Fund sector is also trying to extend their leg rapidly in Odisha. Infrastructure sector is also growing rapidly. Similarly retail marketing and chain marketing sector also trying to enter into Odisha. All these will lead to huge openings in marketing and sales sector for young dynamic persons in near future. If someone see the advertisement of career and appointment in any newspaper or internet site, then maximum openings one can find is in sales and marketing sector.

Requirements of a successful Marketing Career

Strong reputation along with attractive salary has attracted more and more students to pursue a marketing career. The essentials of a successful marketing career are as under:

1. Qualification: Any person having a simple degree in any stream can be a Marketing/Sales personnel. But Master Degree in Business Administration having Marketing as a core specialization is an added advantage. Now a days, getting MBA (Marketing) is not a difficult task. Presence of a number of institutions with very good teaching facility, infrastructure and study loan facilities by financial institutions made it further easy. One can pursue MBA also in distance mode. And the course fees is also not too much. It normally takes two years to get MBA certificate.

2. Pleasing personality: Perfect Height, Slim figure, Proper hair cut, well get up with sober color dresses, No body odor while discussing with customers, appropriate posture of standing or sitting, clean shaved face etc.

3. Excellent presentation skills: Audio visual presentation skills, use of examples while presentation, proper use of instruments like catalogues, proper language of communication, communication in those languages which an ordinary people can understand etc.

4. Keeping Interest to travel to the costumers: We have to visit to potential customers and not that they will come to you. Driving knowledge of two wheeler or four wheeler with valid license is an added advantage of a successful marketing professional.

5. Hard working, determination and utmost patience: Often customers are seems to be aggressive, argumentative and make cross questions. But you have to tackle the matter with patience by using your knowledge and cleverness. Give your all effort to convince them rather try to suppress them with your high voice.

6. Don't loose your temper while convincing/dealing with customers.

Career Opportunities of Marketing and Sales in Orissa

Introduction and Importance of Marketing/Sales

Opportunities of Marketing and Sales in Orissa

Requirements of a successful Marketing Career

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