MBA second semester syllabus of BPUT 2010-11 batch
The complete syllabus for MBA second semester student of BPUT.
MBA-201: MARKETING MANAGEMENT
Module-1
Concepts of Marketing and market, Marketing Mix, Product, Price, Promotion, Place, Product: Product concept, Product classification, New Product Development, Product life cycle, Product mix decision, Branding, Packaging, Labelling decisions, Service as a product, Price: objective of pricing, Pricing policies, Pricing methods.
Price: Objective of pricing, Pricing policies, Pricing methods.
Promotion: Advertising, Sales promotion, Personal selling, Public relation, Publcity and propaganda.
Place: Marketing channels, vertical and horizontal integration, Channel conflict management, Distribution system and Logistic Management.
Module-II
Marketing environment, Marketing planning and control, Segmenting (Demographic and Psychographic) targeting, Positioning (STP), Marketing research and forecasting, Marketing Information System value proposition.
Module-III
Role of consumers, Consumer Decision making process, Factors influencing consumer decision making, Special topics in Marketing: Green marketing, Relationship Marketing, societal Marketing, Guerrilla Marketing, Online Marketing, Mega marketing, Database marketing.
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Marketing Management, Kotler, Keler, Koshi, Jha, Pearson
2. Marketing Management, Ramaswamy, Namakumar, McMillan
3. Marketing, Etzel/Walker/Standtom/Pandit, TMH
4. Marketing Management, Evans/Berman, Cengage
5. Marketing Management, Saxena, TMH
6. Marketing Management, Govind Rajan, PHI
7. Marketing Management- Text & Cases, Kazmi, Excel
8. Marketing Management Text & Cases, Lal, TMH
MBA-202: FINANCIAL MANAGEMENT
MODULE-I
Financial Management : Introduction to finance Fundamental principles objectives of financial management – profit maximization and wealth maximization. Functions of Financial Management.
Time value of Money; Compounding and Discounting. Risk and Return – Risk & Return, Measurement of Risk
Sources of Finance : (Short Term and Long Term)
Module-II
Investment decisions : Capital Budgeting- Investment evaluation techniques; Estimation of cash flow for new project, replacement projects, Risks in capital budgeting, Sensitivity Analysis, Decision Tree Analysis.
Cost of Capital: Factors affecting cost of capital, Retained Earnings, WACC.
Capital structure decisions: Theories of Capital Structure, Designing Capital Structure, Leverages: Determination of operating leverage, financial leverage and total leverage, Leverage and Financial Distress
Dividend policy: Relevance and Irrelevance Theories of Dividend, Factors affecting the dividend policy, Alternative Forms of Dividend.
Module-III
Working Capital Management : Factors influencing working capital requirements, Current asset policy and current asset finance policy. Determination of operating cycle and cash cycle. Estimation of working capital requirements of a firm. Cash budgeting, long term cash forecasting, optimal cash balance, investment of surplus fund. Inventory Management-need for inventory, order quantity-EOQ model, monitoring and control of inventory, Receivables Management-Meaning and objective, cost and benefit of receivable management, factors influencing the size of investment in receivables, credit evaluation of individual accounts, monitoring accounts receivable
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Financial Management, I.M. Pandey, Vikas
2. Financial Management, Kapil, Pearson
3. Financial Management, Prasanna Chandra, TMH
4. Fundamentals of Financial Management, Brigham & Houston, Cengage
5. Financial Management, Srivastav, Misra, Oxford
6. Financial Management, Shashi K Gupta, R.K. Sharma, Kalyani
7. Financial Management, Tulsian, S. Chand
8. Cases in Financial Management, Pandey, TMH
9. Cases in Corporate Finance, Biswanath, TMH'
MBA-203: HUMAN RESOURCE MANAGEMENT
Module-I
Concept, Nature, scope and objectives of Human Resource Management, HRM : The challenges – Environmental, Organizational and Individual, Human Resource Planning, Job analysis, recruitment- sources, concept and objectives, Selection: Concept, Procedure and cost benefit analysis of selection, Induction, career planning, Bases of Promotion, Transfer, Separations, Outplacement and Outsourcing HR. Emerging trends of HRM in globalized economy and cross-cultural environment.
Module-II
Training & Development-Concept, Training needs assessment, Types of training programmes: on-the-job and off-the-job, ROI of training, metrics for evaluation of training programme, Performance Appraisal- Objectives, Uses and Methods- Traditional and Modern methods (Assessment and Development Centres, 3600 Appraisals), Problems of Performance Appraisal, Legal issues in Performance Appraisal. Classification of Employees and Conceptual differences in Compensation Systems. Concept of Wages & Salary, Components of Wages, Method of Wage Determination, Methods of Wage Payment, Wage Differentials, Job Evaluation.
Module-III
Industrial Relations: Concept and Approaches to Industrial Relations, Unitary, Plurastic and Radical Approach, Industrial Relations System, Overview of International HRM: Selection, Compensation, Training & Development, Patriation and Repatriation.
Recommended Books:
1. Human Resource Management, VSP Rao, Excel Books
2. Human Resource Management, Durai, Pearson
3. Personnel & Human Resource Management, P. Subba Rao, HPH
4. HRM Text & Cases, Aswathappa, TMH
5. HRM, Snell, Bohlander, Vohra; Cengage
6. Managing Human Resources, Gomez, Balkin, Cardy, PHI
7. Human Resource Management, Jyoti, Venkates, Oxford
8. Human Resource Management, Khanka, S.Chand
MBA-204: PRODUCTION AND OPERATIONS MANAGEMENT
Module-I
Overview of Production & Operations Management, Work Study
Introduction , Responsibilities of Production Manager, Strategic Decisions in Operations, Manufacturing Vs. Service Operation, Types of Production processes (Project/Job, Batch, Mass/Line , Continuous ), Concept of FMS(Flexible Manufacturing System), Vertical integration, Productivity & Factors affecting productivity, Role of Production, Planning & Control (PPC), New Product Development & Process Design, Learning Curve, Introduction of Work Study, Method study Procedure, Principles of Motion Economy, Stop Watch Time Study Procedure, Importance of Rating & Allowances in Time Study, Pre-determined Time Standard (MTM).
Module-II
Aggregate Planning, Capacity Planning and Project Management, Scheduling, Maintenance Management
Aggregate Planning: Relevant cost; Evaluation of strategic alternatives (Level, Chase and Mixed), Types of capacity, Economics and Diseconomies of scale, Developing capacity alternatives. Project Management: Basic concept, Network principles-CPM, PERT, Crashing, Sequencing,2 and 3 Machine cases: Johnson's Rule, Job shop Scheduling: Priority dispatching Rules, Importance of Maintenance, Breakdown, Preventive, Predictive and TPM(Total Productive Maintenance), Basic concept of Reliability.
Module-III
Facility Location and Layout, Inventory Control, Quality Control
Importance & Factors affecting the Plant Location, Single and Multi facility location Techniques (Centroid and Minimax method), Plant Layout & its classification, Relationship Diagram & Block Diagramming, Assembly Line of Balancing, Inventory Control: Relevant Costs, P & Q Systems of Inventory, Basic EOQ Model, and Model with Quantity discount, Economic Batch Quantity. Safety Stock, Reorder Point, ABC Analysis, Material Requirement Planning, Concept of Quality Management, Quality of Design, Statistical Quality Control, X Bar, R and P Charts. Acceptance sampling, Elementary concept on TQM (Total Quality Management) ,JIT(Just In Time)
Case Study: Relevant cases have to be discussed in following areas: Aggregate Planning Strategies, CRAFT (Computerized Relative Allocation of Facilities Technique), ROC (Rank Order Clustering Method), Material Requirement Planning.
• Aggregate planning strategies
• Layout Techniques (CRAFT, ROC)
• Material Requirement Planning
Recommended Books:
1. Operations Management for competitive Advantage, Chase, Jacob, Aquilan, Agrawal, TMH
2. Production & Operations Management, K. Aswathappa, K. Shridhar Bhat, HPH
3. Operations Management, Mahadevan, Pearson
4. Production & Operations Management, S.N. Chary, TMH
5. Production & Operations Management, Bedi, Oxford
6. Production & Operations Management, Paneer Selvam, PHI
MBA-205: RESEARCH METHODOLOGY & SPSS
Module – I
Nature and Scope of Business Research, Identification of Research problem, Research objective, Type of Business Research, Research Process, Research Designs : Exploratory, Descriptive, Experimental and Observational. Planning and formulation of Research Projects, Preparation of questionnaire and schedules, Measurement problem and scaling techniques. Collection of data : Primary and Secondary data. Purpose of research application, Type of research reports, Structure of Research report, Report writing and Presentation. SPSS and Report Presentation: Use of Statistical package for social sciences.
Module-II
Sampling : Probabilistic and Non-probabilistic sampling. Methods of drawing samples : Lottery methods and using random number table, Sampling vs. complete enumeration, Sampling and Non sampling errors, Concept of different sampling methods : Simple random Sampling, Stratified random sampling, Cluster sampling, Multistage sampling.
Module-III
Data analysis : Editing, Coding, transformation of data, Basic data analysis, Setting of hypothesis, hypothesis testing, Cluster and Factor analysis ( Concept only). Hypothesis : Null hypothesis and alternative hypothesis, Testing of hypothesis, Type I and Type II errors, Sampling distribution and Standard errors, Test of Significance: Small sample tests : t and F tests, Large sample test : Z test, Chi- Square tests : Goodness of fit and test of association. Non-parametric tests : Sign test, Wilcoxon signed rank test, Run test, Man- Whitney U test, Randomness test ; Analysis of Variance : One way and two-way Classifications.
CASE ANALYSIS COMPULSORY
Recommended Books:
1. Business Research Methods, Cooper, Schindler, TMH
2. Management Research Methodology, Krishnaswamy, Sirakumar, Pearson
3. Research Methodology, C.R. Kothari, Newage Publication
4. Research Methodology, Zeikmund, Cengage
5. Research Methodology, Paneer Selvam, PHI
6. Research Methodology, Prasanta Sarangi, Taxmann
7. A Text Book of Research Methodology, AKPC Swain, Kalyani
8. SPSS for Windows, Step by Step; George and Mallery, Pearson
9. Data Analysis with SPSS, Carver and Nash, Cengage.
MBA-206: BUSINESS ENVIRONMENT & SUSTAINABLE DEVELOPMENT
MODULE 1
Business environment:
Meaning of business, nature of modern business, Environment of business, Economic system, Macro economic scenario, neoliberal profile of the economy (LPG)
Indian Money Market, Capital Market in India, Stock market and its regulation, Currency convertibility, Exchange rate management
Module-II
Business and Govt.-Indian Perspective
Economic roles of the state and govt., Economic planning in India, Export import policy and trade liberalization, Industrial policy resolution in India, Indian economic policies, Exim policy, disinvestment policy, taxation policy.
Module-III
Managing Environmental issues and Sustainable Development
Environmental management as a competitive advantage, The greening of management, Role of Govt. in environmental regulations, Industrialization, urban development and environment, Global environmental issues, Sustainable development-Concepts, relevance in modern Business, World Business Council for Sustainable Development(WBCSD) Report.
Case analysis compulsory
Recommended Books:
1. Business Environment, Text and Cases – Justin Paul, TMH
2. Essentials of Business Environment, K. Aswathappa, HPH
3. Business Environment in a Global Context, Andrew Harison, Oxford
4. Business Environment, Vivek Mittal, Excel
5. Economic Environment of Business, H.L. Ahuja, S. Chand (for Module-III)
6. Business and Society, Lawrence and Weber,TMH (for Module-III)
MBA-207: MIS & ERP
Module-1
Role of MIS in Organizations
Organization and Information Systems, Changing Environment and its impact on Business - The ITES and its influence - The Organization: Structure, Managers and activities - Data, information and its attributes - The level of people and their information needs - Types of Decisions and information - Information System, categorization of information on the basis of nature and characteristics.
Module-II
System Analysis and Development Methodologies
Need for System Analysis - Stages in System Analysis - Structured SAD and tools like DFD, Context Diagram Decision Table and Structured Diagram. System Development Models: Water Flow, Prototype, Spiral, RAD – Roles and responsibilities of System Analyst, Database Administrator and Database Designer. System Development Life Cycle: Sequential Process of software development; Computer Aided Software Engineering (CASE); Tools and the modular approach to software development; Information system audit.
Module-III
Enterprise Systems
Enterprise Resources Planning (ERP): Features, selection criteria, merits, issues and challenges in Implementation - Supply Chain Management (SCM): Features, Modules in SCM - Customer Relationship Management (CRM): Phases. Knowledge Management and e-governance. Nature of IT decision - Strategic decision - Configuration design and evaluation Information technology implementation plan.
Module-IV
Security and Ethical Challenges
Ethical responsibilities of Business Professionals – Business, technology; Computer crime – Hacking, cyber theft, unauthorized use at work; Piracy – software and intellectual property; Privacy – Issues and the Internet Privacy; Challenges – working condition, individuals; Health and Social Issues, Ergonomics and cyber terrorism;
Recommended Books:
1. Management Information System, Launden & Launden, Pearson
2. Management Information System, Effy Oz, Cengage
3. ERP, Leon Alexis, TMH
4. MIS – In Knowledge Economic - P.T. Joseph & Sanjay Mohapatra – PHI
5. ERP – Concept and practices – Vinod Kumar Garg and N.K. Venkenta Krishna - PHI
6. Enterprise Resource Planning & Mgment. of Information System, CSV Murthy, HPH
7. Management Information System- James O Brian- TMH
8. Management Information System, Jawadekar, McGraw Hill
MBA-208: BUSINESS COMMUNICATION
Module 1
Interpersonal and Inter-cultural Communication Skills
1.1.1 Cross-cultural communication: Cross-cultural issues which affect Communication across different Cultures, Culture and non-verbal communication ,Effective intercultural communication.
1.2 Persuasive communication: the process of persuasion, formal and informal persuasion.
1.3 Negotiation Skills
1.4 Presentation skills: Planning, Structure and Delivery.
Module-II
Business Writing
2.1 Developing coherent paragraphs
2.2 Précis writing
2.3 Business letters: writing routine and persuasive letters – positive and negative messages.
2.4 Writing memos ,circulars, notices and emails,
2.5 Business reports: what is a report , kinds and objectives of reports, Process, Structure and Layout.
2.6 Writing business proposals
2.7 Meetings: Agenda and Minutes.
Module-III
Soft skills
3.1 How communication skills and soft skills are inter-related
3.2 Leadership skills
3.3 Group Dynamics:
3.4 Group Discussions
3.5 Interview skills
3.6 Telephone etiquettes.
3.7 Business etiquettes.
Recommended Books:
1. Business Communication Today, Bovee et al, Pearson
2. Business Communication, Lesiker, et al, McGraw Hill
3. Business Communication for Managers, Penrose, Rasberry Myers, Cengage
4. Developing Soft Skills, Cornerstone, Pearson
5. Lateral Thinking, Eduward De Bono, Penguin
6. Skills Development for Business & Management students, Oxford
7. Effective Technical Communication, Rizvi, TMH
MBA-209: BUSINESS COMMUNICATION LAB
Module 1
Case studies highlighting cross cultural issues
Negotiation Skills practice through role plays in different situations
Extempore
Delivering Oral Presentations
Module-II
Practice should be provided in functional writing by using samples. The principles of 'Process Writing' should be used to teach writing skills. The focus should mainly be on:
• The development of coherent paragraphs
• Precis writing
• Writing Business letters
• Writing memos ,circulars, notices and emails,
• Writing Business reports and business proposals
• Preparing agenda and minutes for meetings through mock meetings
Module-III Practice should be provided through:
• Activities designed to highlight leadership and team skills,
• Group Discussions
• Group presentations
• Oral case analysis in small groups
• Mock interviews
• Telephone etiquettes practice
Lab Tests:
1st Lab test 15 marks.
2nd Lab test15 marks.
3rd Lab Test 20 marks.
(The1st and 2nd Lab test and will be based on the practice provided during Lab sessions during the semester There will be no testing of theoretical knowledge .)
The 3rd Lab test will test the soft skills along with the language skills. Students are required to prepare presentations with a set of slides(text/visual)on topics(preferably of a non -technical nature)chosen by them with the approval of the concerned faculty member .Each student will deliver one presentation to the class and the topic chosen for the purpose should not be repeated by others. Other faculty members of the college may also be invited to form a panel.
The presentations will be evaluated on the basis of the following criteria:
Format for preparation of slides
Content focus: Innovative idea
Power of visuals
Extent of persuasiveness, structure, economy, distribution-visual/verbal
Language focus: Pronunciation
Grammar
Choice of words and sentence structure
Presenter focus: Involvement
Rapport with audience
Body language
Paralanguage
Handling the question answer session
MBA-210: MIS & ERP (LAB)
MS Project:
(i) Getting Started with Microsoft Project :
Managing your Projects with Microsoft Project, Starting Microsoft Project, Exploring Views, Exploring Reports, Creating a New Project Plan, Setting Networking Days, Entering Project Properties.
(ii) Getting a Task List :
Entering Tasks, Project Management Focus; Defining the Right Tasks for the Right Deliverable, Estimating Durations, Project Management Focus; How do you come up with Accurate Task Durations, Entering a Milestone, Organizing Tasks into Phases, Project Management Focus: Top-Down and Bottom-up Planning, Linking Tasks, Documenting Tasks.
(iii) Setting Up Resources :
Setting Up people Resources, Setting up equipment Resources, Setting up Material Resources, Entering Resource Pay Rates, Project management Focus: Getting Resource Cost Information, Adjustment Working Time for Individual Resources, Documenting Resources.
(iv) Assigning Resources to Tasks :
Assigning Resources to Tasks, Assigning Additional Resources to a Task, Project management Focus: When should Effort Driven Scheduling Apply, Assigning Material Resources to Tasks.
ERP: Open Source Software
Recommended Books:
1. Microsoft Office Project 2007, Marmel, Wiley
MBA 211: Research Methodology & SPSS (Lab)
Assignement-1:
Learning the Basics of SPSS.
Assignment-2:
Looking at Frequency Distributions and Descriptive Statistics.
Assignment-3:
Presenting Data in Graphic Form.
Assignment-4:
Testing Research Hypotheses for Two Independent Samples.
Assignment-5:
Testing Research Hypotheses about Two Related Sampled.
Assignment-6:
Comparing Independent Samples with One-way ANOVA.
Assignment-7:
Comparing related Samples with One-way ANOVA.
Assignment-8:
Measuring the Simple Relationship between Two Variables.
Assignment-9:
Describing the Linear Relationship between Two Variables.
Assignment-10:
Assessing the Association between Two Categorical Variables.
Assignment-11:
Entering Data using Programs other than SPSS.
Recommended Books:
1. Ready, Set, GO! A Student Guide to SPSS, Thomas Pavkov, Kent Pierce, TMH.
2. SPSS for Windows step by step,George & Mallery,Pearson
Reference www.bput.ac.in
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