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What is Search Engine Optimization:How to Use SEO
This is an article about the usage and basics of SEO/How to optimize posts/How to get traffic into website
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What is Search Engine Optimization: SEO
Search Engine Optimization is popularly known as SEO. We heard this term very often, but only a few understand the term properly. Unfortunately, I am not one of the experts of SEO. But my experience with Orissa Spider, Mumbai Spider, Chennai Spider and India Study Channel helped me in learning this skill. With this article, I would like to thank the site owners, Web Masters and Co-members for their guidance.
What is Search Engine
People normally think of SEO as a technical term. But my way of interpreting this term is very different. I am not denying that SEO needs technical know how, but simply because of that it can't be considered as a 100% technical term. For me SEO is a psychological concept!
To know more about SEO, we should know about Search engines. Now let me use the word Google rather than the term search engine for better understanding. So, when we search a term in Google, it looks out for all the websites for that key word. Being a non-human, it lacks the intelligent skill, so it will look out only for the texts. The better the key word, the better ranking you will get in the Google search. To find the relevance of your key word, the Google perform some internal calculations, which are based on the tags given in the site.
How to optimize the SEO
As I have informed you in the previous paragraph, Google searches, ranks and derives the results based on the texts. So, we need to know how the Google works. Find below some of the key points, we need to keep in mind while writing an article;
1. Make sure to use some of the basic HTML key words, such as; h2 for Heading, "b" for bold, "i" for italic and "u" for underline.
2. Think from other point of view. Try to analyze the psycho of the internet user. For example; if a person is interested to know about the forth coming world cup, he might be looking for some of the words like, World Cup 2011, World Cup Venue, World Cup Schedule etc.
3. Some times the user may not be at all bothered about the grammar, while searching on net but being a writer you must keep the grammar of the articles intact. So, we need to use some balance between the two. For example, if you are writing about the controversial relationship of Amitabh Bacchan and Rekha, you can think about the user mentality and try to use the words like Amitabh and Rekha in love, Affirs of Amitabh and Rekha or Bollywood Love Stories. Even though these lines do not look like a proper English sentence, it will do the work for SEO.
4. Use the key words as "Tag" at the end of the articles.
I am sure, a lot of things here may not be technically correct but for a lay man, we can use these tips well.
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